ESOPs in Creative Startups: Retention Challenges

Creative startups are fundamentally talent-driven businesses. Whether in design, media, gaming, content, or creator-led platforms, enterprise value is built on people, ideas, and intellectual output. To retain this talent, many startups rely on Employee Stock Ownership Plans (ESOPs) as a core compensation tool. However, in creative sectors, ESOPs often fail to deliver meaningful retention. Short […]